Smyth Sisters Branding and Website Design by Crown Creative
Smyth Sisters is a carefully curated fashion platform by Marianne Smyth. Taking inspiration from Marianne’s distinctive style and her desire to mix classic fashion pieces with new items, we strove to do something similar. Combining a traditional serif with a clean and functional Swiss sans serif. The distinct and unique contrast effortlessly brings old and new together. The result? A beautiful, contemporary brand – full of richness and character.
The colors used were stripped back to reflect Marianne’s personal minimal, Nordic and Scandi visual aesthetic. Soft, muted neutral shades like white, grey, nude and black allow SmythSisters content to take centre stage.
Finally, we designed a minimalist website to act as SmythSisters’ online fashion platform – housing written content and photography ranging from fashion and beauty to lifestyle and interior design, as well as shoppable images and social integrations.
- Design Agency: Crown Creative
- Organisation/Project Type: Agency, Published Commercial Design
- Article Title: Smyth Sisters Branding and Website Design by Crown Creative
- Brand / Project Name: Smyth Sisters
- Strategic Deliverables: Brand Strategy
- Design Deliverables: Brand Identity, Identity System, Branding, Brand Creation, Graphic Design, Brand Digital Design, Brand Guidelines
- Service Brand Application: Brand Guidelines, Print Stationery, Website, Digital Advertising
- Location: United States
- Market Country: United Kingdom
- Market Region: Europe
- Project Keywords: Personal Branding, Website Design, Branding
- Industry Category: Fashion