Independent Film Festival is a platform where independent directors can present their genre works on the big screen. Independent Film Festival is an exposition of the democratisation of film-making; a journey of artistic expressionism, compelling reportage and experimental story telling. A catalogue of ideas, opinions and revelations prepared by the emerging as well as the celebrated. The festival helps to forward careers, raise the profile of films, build networks and create engagement with audiences. Independent Film Festival brings together passionate artists, filmmakers, critics, curators, and film enthusiasts for a celebration of independent filmmaking.
Independent Film Festival is a gathering of young and old, experienced and new recruits to showcase their talent and passion in the art of film. Independent Film Festival program, around each selected film that allows for discussion, learning and celebration with audiences.
It is known that filmmakers are superstitious people. At the beginning of filming, the creators have a tradition of smashing a plate with the name of the film and the signatures of all the members of the crew. The plate is smashed for luck so that the shooting goes well.
This tradition formed the basis of the graphic element of the festival. As in the film, in which the original idea of the author is decomposed into hundreds of pieces: light, sound, camera, acting, as well as in identity, each peace of a plate is adapted to various channels communication from material to digital, so that in the end everything is put together into a single whole – independent film festival.
- Agency/Creative: Berezhna Yevheniia
- Article Title: Smashing Tradition: The Creative Unity of Independent Film Festival
- Organisation/Entity: Freelance
- Project Type: Identity
- Project Status: Published
- Agency/Creative Country: Singapore
- Agency/Creative City: Singapore
- Market Region: Global
- Project Deliverables: Art Direction, Brand Identity, Branding, Design, Film, Graphic Design, Typography
- Industry: Entertainment
- Keywords: Film Festival, brand identity
Designer: Berezhna Yevheniia