The amazing team at Sliced reached out to Riza Studio for a full rebrand of their visual identity. Their previous brand didn’t reflect their energy or the bold, social-first direction they were heading. It felt limited—and that just wasn’t them.

In today’s landscape, cropping a TV ad and uploading it to TikTok or Instagram isn’t just lazy—it’s a missed opportunity and potentially a brand killer. If you want to thrive on social platforms, you need to rethink your approach entirely. That means new formats, new messaging, and a bold identity that’s built with social in mind from the ground up.

That’s exactly why Sliced Studio was born: to blend high-quality production with modern, social-native strategy. Their goal? Take traditional advertising principles and brand values and flip them into powerful, platform-specific content that feels fresh, relevant, and impossible to ignore. All of this achieved by a nimble team that does everything in house.

To support this mission, we overhauled their whole brand identity. We redesigned their logo system, introduced a vibrant, expressive color palette, and developed a cast of bold illustrated characters that brought their brand voice to life. We also produced a massive suite of custom stickers for flexible applications and built a cohesive visual language across social, web, decks, and more—ensuring every touchpoint reflected the new Sliced personality. Every element was crafted to help them stand out, speak clearly, and connect meaningfully in a crowded, ever-evolving digital space.