At the start of the year, we sat down as a team and said we’d love to put together the branding for a small pizzeria.

Call it manifestation or whatever but when the team from Tommy’s in Currumbin approached us to do the branding for their new takeaway store a couple of blocks back, we jumped at the chance.

Tom and Anna showed us the direction for the restaurant and we immediately felt like a mix of Italian heritage with a fun mix of NYC slice pizza vibe would suit.

Utilising the colour and style of the tiles from the fit-out, we quickly inherited the soul of the store, creating an illustration of the shop fitout and then we were just on a roll from there.

Unable to control ourselves, we illustrated every facet of the business. Borrowing from an already established business, Tommy’s, we created a fun sub-brand that provided character rather than prestige. The mix of type, badge-style lockups, and illustrations painted a picture of the uniqueness and quirkiness of the venue.

We don’t often do hospitality branding so getting to design so many touch points across print in particular was super fun and we quickly found application for all of the additional brand assets that we’d created – signage, menus, pizza boxes, wax paper, coasters, merch, etc. etc.

The brand was an instant hit with the local community and the food was even better. We’re stoked to help give a small takeaway pizzeria a brand that could work anywhere in the world, from New York to Gold Coast!