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Sleep Like a Baby: Development of a New Brand of Bed Linen for “Shuyskie Sitci” – Yerrna

Sleep Like a Baby: Development of a New Brand of Bed Linen for “Shuyskie Sitci” – Yerrna

Ohmybrand has completed the fastest project in the history of the agency. A while ago the agency have already collaborated with the company “Shuyskie Sitci”, and now Ohmybrand has created for them a new brand called Yerrna just in two weeks.

Task
For many years “Shuyskie Sitci” has been producing European size bed linen for IKEA. After the company left the Russian market, the factory management decided not to stop the established production, but instead to create another brand and to start selling bed linen on the main marketplaces of the country – OZON, Wildberries and Ya.Market. It was necessary to create a completely new, unknown but attention-grabbing and memorable brand.

Solution
While creating the concept of a new brand, Ohmybrand considered the main qualities of the product:
European sizes of bed linen
High quality weave
Three lines in different price segments – average and above average
The possibility to buy different combinations within the collection: either only one item, or two items – a pillowcase with a sheet, or the whole set.

Together with “Shuyskie Sitci” Ohmybrand chose a name referring to these qualities. It sounds Scandinavian while being a completely new word – Yerrna.

And then the agency developed a packaging concept with a simple, understandable and minimalistic presentation of information – only the dimensions and a photo of bed linen, everything in calm, Nordic shades.

Result
In a couple of weeks after the creation of the brand it is being sold on the main marketplaces of the country and gets good customer reviews.

CREDIT

  • Agency/Creative: Ohmybrand
  • Article Title: Sleep Like a Baby: Development of a New Brand of Bed Linen for “Shuyskie Sitci” – Yerrna
  • Organisation/Entity: Agency
  • Project Type: Identity
  • Project Status: Published
  • Agency/Creative Country: Russia
  • Agency/Creative City: Moscow
  • Market Region: Europe
  • Project Deliverables: Brand Design
  • Industry: Manufacturing
  • Keywords: ikea, yerrna, branding, textile

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