Skoj’s new identity is merging fun and business to attract next-gen entreprenaurs.

“Skoj is about making entrepreneurship both fun and meaningful. With our new identity, we can now convey that energy even more clearly and make our mark in the market” says Bernhard Lovén at Skoj.

Skoj is a platform and community for young entrepreneurs, where fun and business go hand in hand. The new identity, created by Fluid, draws on rebellious youth culture and Skoj’s mission to establish a playful and professional corporate environment that engages and inspires the next generation of entrepreneurs.

“In the process, we embraced the idea that people aren’t defined as just one thing. And maybe brands shouldn’t be either.
Maybe a brand should be able to adapt depending on how they want to express themself at a given moment as well, all while staying true to its core personality and values.” says Fluids Creative Director Fredrik P. Johansson.

The new identity was developed based on the insight into how easily Skoj shifts between playfulness and seriousness, grounded in the guiding idea of “Merging fun & business.” With a vibrant design language and two logos that intertwine in different ways depending on the context and message, it gives the company a unique presence in the market.

”The collaboration with Skoj has been an exciting challenge, and we are extremely pleased with the results. We believe this new identity will build stronger connections with their target audience and equip them to continue growing,” says Andreas Hult, Business Manager at Fluid.