MIOD is an Australian brand that makes handmade organic skincare, self-care and beauty products.
The main business goal was to increase sales by making more attractive packaging design as well as doing overall brand face-lift.
Secondary goal was to increase awareness on the new breakthrough extraction method used by MIOD. New organic ingredients extraction method provides 10 times more potent extracts thus substantially increasing the effectiveness of products.
The scope of work was huge, we made 55 product packaging designs, including the bottle labels, box labels, supporting marketing images, print collateral materials…
Additionally, we are redeveloping the online store.
CREDIT
- Agency/Creative: Cyan Triangle
- Article Title: Skincare Packaging Design for Miod Australian Organic Skincare
- Organisation/Entity: In-house, Published Commercial Design
- Project Type: Packaging
- Agency/Creative Country: Belarus
- Market Region: Global
- Project Deliverables: Brand Advertising, Brand Design, Brand Experience, Brand Refinement, Brand Rejuvenation, Brand Strategy, Graphic Design, Packaging Design, Photography, Product Architecture, Rebranding, Research
- Format: Bottle, Box, Jar, Tube
- Substrate: Glass, Glass Bottle, Glass Jar, Plastic
FEEDBACK
Relevance: Solution/idea in relation to brand, product or service
Implementation: Attention, detailing and finishing of final solution
Presentation: Text, visualisation and quality of the presentation
