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Skincare For Modern Gentlemen

Skincare For Modern Gentlemen

Gent is a concept skincare brand designed for modern gentlemen. A common theme in men’s skincare is for brands to play upon dated stereotypes of what masculinity is or should be. Gent was designed to challenge those toxic stereotypes and present a skincare line that would be approachable, fresh and inclusive to a diverse group of gentlemen.

Finding the right balance was important for this project. The main typeface for Gent has a humanist quality which helps support a design that does not immediately read as overtly masculine. Life can be all too serious at times so to add some whimsy; a mustache was incorporated into the letter “t”. The overall branding and design uses minimal typography and a clean colour palette that appeals to a broad range of gentlemen.

The product range contains a balanced cleanser, a refreshing toner, a restoring eye serum and a hydrating moisturizer. Designed and developed exclusively for gentlemen.

CREDIT

  • Design Agency: Dane Labelle
  • Organisation/Project Type: Freelance, Non Published Concept Design
  • Article Title: Skincare For Modern Gentlemen
  • Brand / Project Name: Gent - Skincare for Gentlemen
  • Strategic Deliverables: Brand Naming, Tone of Voice, Product Naming
  • Design Deliverables: Packaging Design, Illustration, Brand Identity, Branding, Graphic Design
  • Location: Canada
  • Market Country: Canada
  • Market Region: North America
  • Product Category: Health & Beauty
  • Consumer Packaging Format: Bottle, Jar, Pot
  • Consumer Substrate / Material: Glass, Glass Bottle, Glass Jar

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