Ski Sporting Academy is a prestigious skiing school in San Vigilio di Marebbe. They have been our clients for quite some time and, therefore, they felt like they needed to boost their activity. We decided to carry out a 360° rebranding and provided them with a new logo, the colour of their skiing suits, and different applications, including their office windows.
San Vigilio di Marebbe is an idyllic village with 1,500 inhabitants, situated on a gentle green valley of Val di Rudo, a side valley of Val Badia, at 1,200 m above sea level. Dense coniferous forests, meadows, alpine huts, and majestic peaks characterise the landscape.
Do you love tranquillity, nature, gastronomy, and world-class quality accommodation during your holidays in South Tyrol? Or you are looking for adventure in mountain biking, downhill skiing, mountain climbing, and hiking?
If so, you have found the right place. San Vigilio di Marebbe can offer all this. Each season the tourist centre in the heart of the Dolomites is the number one destination for lovers of nature, culture, and sports activities.
Dynamic visibility – A new identity
The new logo was based on specific ideas – the first symbolic, the second formal. The symbolism expresses the company’s dynamic nature, an important element when speaking of a sport like skiing; the formal component makes use of modern, clear-cut, and powerful lettering to leave a long-lasting impression.
Skiing, snowboarding, private lessons, group courses or lessons for the little ones. Whatever your wish, learning to ski with the ski instructors of the “Sporting” ski school at Kronplatz in South Tyrol is really easy. The various skill levels are taught following the philosophy of the Italian Ski School, which emphasizes fun over a technicality. It’s a recipe appreciated at the international level because it works!
- Agency/Creative: Studio Puls
- Article Title: Ski Sporting Academy Brand Design by Studio Puls
- Organisation/Entity: Agency
- Project Type: Identity
- Project Status: Published
- Agency/Creative Country: Italy
- Agency/Creative City: San Vigilio di Marebbe
- Market Region: Europe
- Project Deliverables: Brand Identity
- Industry: Education
- Keywords: Sport, Ski, Academy
Art Director & CEO: Michael Moling