Bambba is a marketplace where collectors and lovers of sneakers buy and sell. A new business model that required a differentiating branding and that at the same time connected with its target.
The visual system for the brand is based on an exclusive grid and typography and on the “white silences”. These resources are transferred to the web world betting on innovative layouts and playing with the grid lines. A branding designed to be complementary to sneakers and never the protagonist … a blank canvas, elegant and with personality.
CREDIT
- Agency/Creative: SERENA STUDIO, S.L.
- Article Title: Sneaker Marketplace Revolution
- Organisation/Entity: Agency, Published Commercial Design
- Project Type: Identity
- Agency/Creative Country: Spain
- Market Region: Europe
- Project Deliverables: Brand Advertising, Brand Creation, Brand Design, Brand Experience, Brand Guidelines, Brand Identity, Brand Naming, Brand Strategy, Brand World, Branding, Graphic Design, Illustration, Packaging Design, Research, Structural Design
- Industry: Fashion
- Keywords: collectors, lovers, sneakers, differentiating, connected, elegant, personality
FEEDBACK
Relevance: Solution/idea in relation to brand, product or service
Implementation: Attention, detailing and finishing of final solution
Presentation: Text, visualisation and quality of the presentation
