Auckler is a sportswear company located in Erechim/RS(Brazil) that has many years of history and is now facing a new challenge: reinventing itself.
Draco Esporte (now Auckler) faced issues with the right to use its name in 2024 and needed a new name so that the brand could continue its activities. The main challenge of this project was to carry all the history and reputation that the brand already had into this new moment.
Throughout the project, we respected the entire history built by Draco and brought a new way to reposition itself in the market with a new name and new identity.
The name Auckler is a combination of the words Augment (to increase) and Buckler (a small, light and versatile shield), which conveys the desire to deliver something very durable and also to bring out the best in each person, as the brand believes that each person has a great athlete inside them. Auckler’s goal is to make everyone who connects with the brand and wears its products feel like a true athlete.
The visual identity we brought is very dynamic and modern, showing the market all of its brand attributes. The brand has also become much more imposing and ready to conquer new horizons in the national market.
Now Auckler returns to the market with a new message: Win with style
CREDIT
- Agency/Creative: Skave
- Article Title: Skave Repositions Auckler with a New Identity Rooted in Performance and Legacy
- Organisation/Entity: Agency
- Project Type: Identity
- Project Status: Published
- Agency/Creative Country: Brazil
- Agency/Creative City: Palhoça
- Market Region: South America
- Project Deliverables: Brand Design, Brand Identity, Brand Naming, Brand Redesign
- Industry: Fashion
- Keywords: sport, beach tennis, padel, branding
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Credits:
Creator: Skave
