Siqueira is a fishermen company founded in 1991 by the old fisherman Gregório Siqueira. With a vision compromised by health problems, or the fisherman choose the time to stop and create a company for his hobby and passion, become a family business.
The symbol is nothing more than the one in the shape of a fish or vice versa. The format brings a reference to an amulet, a rare jewel found in the sea and of course, the company’s main product.
As cores were inspired by the shallow and deep waters of the sea, make it light to dark. A typography is somewhat traditional for the segment and two versions, the main one being inline.
CREDIT
- Agency/Creative: Quarto Criativo
- Article Title: Siqueira – Fishing Food Brand
- Organisation/Entity: Freelance, Non Published Concept Design
- Project Type: Packaging
- Agency/Creative Country: Brazil
- Market Region: South America
- Project Deliverables: Brand Naming, Graphic Design, Illustration, Packaging Design, Product Naming
- Format: Box, Can, Tube
- Substrate: Fabric, Pulp Paper
FEEDBACK
Relevance: Solution/idea in relation to brand, product or service
Implementation: Attention, detailing and finishing of final solution
Presentation: Text, visualisation and quality of the presentation
