SipZap isn’t just an energy drink it’s a movement in a can. Crafted for the bold and the restless, SipZap is designed to electrify the Gen Z spirit with every sip. It’s more than a beverage it’s a visual explosion of attitude, youth culture, and unapologetic personality that dares to be different.
At the heart of the brand lies a challenge: how do you stand out in a market overflowing with generic lightning bolts, metallic gradients, and tired “extreme” slogans? The answer is simple ditch the clichés and build a brand that truly speaks the language of its audience. SipZap does just that, connecting with youth through bold colors, expressive typography, character-led illustrations, and a raw, confident tone of voice. It doesn’t follow trends it sets them.
The visual identity draws heavy inspiration from streetwear, graffiti, sticker art, and underground zine culture. Every design element is crafted to feel spontaneous yet intentional—just like a street mural. From the bold logo to the kinetic layout of the cans, the brand pulses with motion, rhythm, and rebellion. Each SKU feels like a collectible piece of youth expression.
But SipZap isn’t just about good looks it’s built to live beyond the shelf. It’s designed to move across social media, influencer merch, pop-up activations, and more. Think music, skate decks, and street collabs. It’s a drink, yes but also a cultural statement.
This is the story of how we transformed a local energy drink into a disruptive, design-driven youth brand that sparks movement. Bold, loud, fast this is SipZap.
CREDIT
- Agency/Creative: Irin Shorme
- Article Title: SipZap: A Bold Beverage Brand Built on Visual Energy and Street-Level Character
- Organisation/Entity: Freelance
- Project Type: Packaging
- Project Status: Published
- Agency/Creative Country: Bangladesh
- Agency/Creative City: Sylhet
- Market Region: Asia, Europe, North America, South America, Global
- Project Deliverables: 3D Design, 3D Motion, Animation, Art Direction, Branding, Illustration, Logo Design, Packaging Design
- Format: Can
- Industry: Food/Beverage
- Keywords: packaging, illustration, art direction,SipZap,3d,3d motion, Packaging Design, Visual Identity, Brand Design, FMCG Branding, Drink Brand, Creative Packaging, Graphic Design, Product Branding, Bold Design, Youth Branding, Brand Identity Design
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Credits:
CREATIVE DIRECTION: Md. Tanvir Ahmed Saimon
ILLUSTRATION AND PACKAGING: Irin Shorme
MOTION AND 3D: Shahadhin Mahmud
