About
Sipology is a boba tea brand inspired by Asian culture and traditions, created to bring people together through a unique and playful tea experience. Rooted in creativity and crafted with passion, Sipology blends modern design with cultural heritage, making every sip not just a drink—but a story.

Developed as a branding and packaging project for the USA market, the concept reimagines boba tea as more than a passing trend. Instead, it positions boba as a joyful, artistic, and memorable lifestyle experience that resonates with a global audience. Every detail, from the logo to the packaging, reflects the brand’s mission to spark connection, creativity, and happiness.

Solution
The brand identity is built around a bold, playful, and modern design language. Central to this identity is the bear mascot—a nod to Asia—that represents warmth, friendliness, and a welcoming spirit, while also giving the brand an instantly recognizable character. The mascot works across applications, making Sipology approachable and memorable.

Typography and color choices emphasize Sipology’s balance between fun and sophistication, ensuring it appeals to both younger audiences and those seeking a premium beverage experience. The cohesive design system extends across packaging, print, and digital touchpoints, strengthening brand recognition and creating a unified presence.

Sipology is playful, modern, Asian-inspired, bold, stylish, and creative—a brand that turns every sip of boba into a story worth sharing.