After Ben Cocky whisky, we are very proud to be accompanying Draup Spirits in creating a premium single malt, from its brand universe through to packaging development. Inspired by the story of its creator, Loyal Bandit is a whisky for the gentleman rogue! A true expression of French flair, this whisky is an ode to cheeky spirit à la Française. And all this personality has gone into the design. As a nod to the rugby world, the tall, generous bottle has broad shoulders. The aesthetics strike a balance between understated, elegant and powerful. The brand is highlighted by the initials “LB” enhanced with embossing, using an innovative digital printing technique.
Loyal Bandit is the true story of a Gentleman Thug who became the creator of a high-end French whisky with an inimitable taste.
Former French rugbyman, Clément Praud breaks the established codes of his sport to create an unprecedented adventure. Accompanied by his Master Distiller, he aims to create a high quality Single Malt Whisky whose taste remains accessible.
For this, head to the Charente. A region known for its French excellence in the creation of noble and delicate spirits. He develops and ages a French grain whisky with a contrasting aromatic palette.
Loyal Bandit is the very expression of the French Flair. It is this French creative know-how that makes this Single Malt a hymn to the French impertinence.
Empowering ourselves to succeed
Believing in ourself, improvising, surpassing ourself, reinventing ourself, taking unusual initiatives… All this shapes our style, our French flair. Our combative spirit, combined with our love of beauty and good, impels us to develop the best French whisky according to our criteria.
Trust others to move forward
Our whiskies are meant to be unifying. They connect us without differentiation. Friendship and conviviality are at the origin of our convictions. Ethics, respect, integrity, solidarity and responsibility are values that carry us every day.
Taste for work well done
Made in the Charente, our single malt whiskies benefit from exceptional know-how in the elaboration of noble, elegant and refined spirits. Faithful to Cognac traditions and ambassadors of French excellence, we distill and refine our whiskies with patience, rigour and sobriety.
- Agency/Creative: Maison Linea
- Article Title: Rebranding Mission Brewing by Codo Design
- Organisation/Entity: Agency
- Project Type: Packaging
- Project Status: Published
- Agency/Creative Country: France
- Agency/Creative City: COGNAC
- Market Region: Europe
- Project Deliverables: Brand Design, Brand Experience, Graphic Design, Packaging Design, Packaging Guidelines, Product Naming
- Format: Bottle
- Substrate: Glass Bottle
- Industry: Food/Beverage
- Keywords: whisky, single malt, spirits, loyal bandit, French, packaging design
Designers: Maison Linea