BUREAU – Kele Mooncake
“Known for its spiritful legacy of pineapple tarts and pastries since 1983, KELE is a local bakery that focuses on using the best quality ingredients to produce delectable products.
To mark the annual mid-autumn festival in 2017, Bureau took a modern spin on the packaging aesthetics of KELE’smooncake boxes.
The 15th day of the 8th lunar month calls for a particular familiar folklore on a lady
with her rabbit. Chang’er and the Jade Bunny is no stranger to the mid-autumn tradition. Within a uniformed grid, Chang’er, the Jade Bunny, the KELE brand and the oriental elements took form of a geometrical design approach and selection of matte and metallic finishes.”
CREDIT
- Agency/Creative: BUREAU for the Advancement of Lifestyle and Longevity and Success
- Article Title: Singaporean Local Bakery Geometrical Design Approach and Selection
- Project Type: Packaging
- Format: Bag, Bottle
- Substrate: Pulp Paper
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