The substance synapses with all your senses, the pleasure explodes and everything is gold.
This packaging and label design proposal positions the product you wear (from the verb to dress) in a beer market with a careful level of artisanal production and consumption. The label aims to highlight the product of a flat local competition and repetitive and obsolete communication resources using an unconventional graphic style and unscrewed compositionally, perceiving in the foreground an image made with digital collage formed by elements that refer to the concept of brand name. The back label seeks to strike a balance between the graphic savagery of the label and the premium characteristics of a product carefully crafted and bottled in the “champenoise” method, obtaining as a final result a product tinged with attitude and personality.
CREDIT
- Agency/Creative: Vantablack Creative Studio
- Article Title: Sinapsis Craft Beer By Vantablack Creative Studio
- Organisation/Entity: In-house, Published Self Promotional Design
- Project Type: Packaging
- Agency/Creative Country: Argentina
- Market Region: South America
- Project Deliverables: Brand Architecture, Illustration, Packaging Design, Product Naming, Tone of Voice
- Format: Bottle
- Substrate: Glass
