Simon Pendry Creative Relaunch Hibernating Hofmeister Brand

Simon Pendry Creative Relaunch Hibernating Hofmeister Brand

Simon Pendry Creative – Hofmeister

Hofmeister is now brewed in the heart of Bavaria and is made according to the Reinheitsgebot German beer purity law, using only three ingredients: mineral water, locally grown barley, and Hallertau Hops. This classic much loved brand was re-launched and re-imagined in 2018 by Simon Pendry.Simon Pendry leveraged and revitalized Hofmeister’s sleeping brand equities for this dramatic redesign and brand re-launch. Vibrant yellow, distinctive Bavarian typography, and a fresh new look for the famous bear make the brand contemporary and relevant again, but still recognisable to previous consumers. The old advertising strapline even made a comeback in a new guise for social media this time, reflecting the brands bold new tone of voice #followthebear!

CREDIT

  • Design Agency: Simon Pendry Creative
  • Organisation/Project Type: Agency, Published Commercial Design
  • Article Title: Simon Pendry Creative Relaunch Hibernating Hofmeister Brand
  • Brand / Project Name: Hofmeister
  • Project Type: Consumer Brand Redesign
  • Strategic Deliverables: Consumer Brand Strategy, Consumer Brand World
  • Design Deliverables: Consumer Branding, Consumer Rebranding, Consumer Brand Identity, Consumer Brand Guidelines, Consumer Brand Experience, Consumer Retail Brand Design
  • Location: Australia
  • Market Country: United Kingdom
  • Market Region: Europe
  • Product Category: Beer & Cider
  • Consumer Packaging Format: Bottle, Case, Sleeve
  • Consumer Substrate / Material: Glass, Pulp Carton, Pulp Paper

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