Client
One of the biggest manufacturers of beauty tools in Ukraine.
Challenge
Our task was to create a new brand for an upscale market segment: naming, logo, brand identity,
packaging, and retail outlets design.
Concept
Harmony has a strict scientific structure, where symmetry is the core. We subconsciously consider aesthetic any symmetrical form we see around us. There are endless examples of symmetry in the world of nature: sunflowers grow according to radial symmetry; snowflake has clear hexagonal symmetry & so on. The laws of symmetry could be seen in beauty tools that help us achieve an ideal shape, just look at scissors. People spend hours doing manicure and pedicure, aiming to perfect symmetry.
CREDIT
- Agency/Creative: Brandon Archibald
- Article Title: Simmetria Brand Design
- Organisation/Entity: Agency, Published Commercial Design
- Project Type: Packaging
- Agency/Creative Country: Ukraine
- Market Region: Europe
- Project Deliverables: Brand Creation, Brand Guidelines, Brand Identity, Brand Naming, Branding, Graphic Design, Illustration, Packaging Design, Tone of Voice
- Format: Box
- Substrate: Pulp Carton
FEEDBACK
Relevance: Solution/idea in relation to brand, product or service
Implementation: Attention, detailing and finishing of final solution
Presentation: Text, visualisation and quality of the presentation
