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Silver – ICA Tea

Silver – ICA Tea

Swedish design agency, Silver, was tasked with re-designing ICA’s private label tea brand. The existing design was perceived as pale, dated and failing to stand out on the shelf. Silver’s aim was to appeal to consumer’s emotions by tailoring the design to its target group, while also adding new flavors.

CREDIT

  • Agency/Creative: Silver
  • Article Title: Silver – ICA Tea
  • Project Type: Packaging
  • Format: Box
  • Substrate: Pulp Carton, Pulp Paper

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