Swedish design agency, Silver, was tasked with re-designing ICA’s private label tea brand. The existing design was perceived as pale, dated and failing to stand out on the shelf. Silver’s aim was to appeal to consumer’s emotions by tailoring the design to its target group, while also adding new flavors.
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Relevance: Solution/idea in relation to brand, product or service
Implementation: Attention, detailing and finishing of final solution
Presentation: Text, visualisation and quality of the presentation
