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Silencio Fest: Identity for the Festival of Silent Movement

Silencio Fest: Identity for the Festival of Silent Movement

The visual identity for SILENCIO FEST translates silent communication into a system of graphic forms. At its core lies a minimalist symbol – a stylized gesture of a finger pressed to lips, universally recognized as the “shhh” sign for silence. This iconic emblem becomes the visual anchor of the identity, instantly communicating the festival’s essence of quiet contemplation.

The visual style incorporates a custom dotted typeface that references Braille writing. Each character features subtle raised points that create tactile interaction opportunities. A monochromatic palette of black, white and slate grey represents auditory reduction, while ethereal blue accents appear as visual echoes of sound vibrations in space.

Dramatic cinematic lighting defines the visual language, where sharp shadows become active compositional elements. Photography captures movement through extreme contrast – frozen gestures and motion blurs transform into graphic elements rather than documentary images. The system eliminates textual explanations in favor of universal pictograms that guide participants through the experience.

The silence symbol appears throughout the identity system – sometimes overtly visible, other times subtly integrated into patterns or negative space, serving as a constant reminder of the festival’s core philosophy of communicative silence.

In culture oversaturated with sensory stimuli, SILENCIO FEST offers communication through reduction. The identity doesn’t represent the festival – it becomes the first physical manifestation of its philosophy, where design whispers rather than shouts, suggests rather than shows, and feels rather than tells.

CREDIT

  • Agency/Creative: Svetlana Smirnova
  • Article Title: Silencio Fest: Identity for the Festival of Silent Movement
  • Organisation/Entity: Student
  • Project Type: Identity
  • Project Status: Published
  • Agency/Creative Country: Russia
  • Agency/Creative City: HSE Art and Design School
  • Market Region: Europe, Global
  • Project Deliverables: Brand Identity
  • Industry: Entertainment
  • Keywords: identity brand design festival silent

  • Credits:
    Curator: Leonid Slavin

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