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Signifly Helps Nasstar Navigates Complexity with Confidence

Signifly Helps Nasstar Navigates Complexity with Confidence

When Nasstar came to Signifly, they’d been at the cutting edge of technology for 25 years, steadily growing through acquisitions. The result? An enterprise tech provider with unmatched expertise… and a conglomerate brand identity. In a world where technology moves faster than ever, they spoke with technical talk to a technical audience. But the audience was changing fast, and they needed things in plain, human language. Their challenge wasn’t just about looking modern – it was about sounding approachable, cutting through complexity, and showing that in a sea of similar tech products and services, the real difference is people and approach.
We kicked things off with deep-dive strategy work and an insights sprint, interviewing stakeholders across the business to understand who Nasstar really was beneath the jargon. The insights were clear: every competitor sells the same Microsoft, cloud, and networking services, but Nasstar’s real value lies in how they deliver them – as curious, collaborative, ambitious, authentic – and most importantly, easy to understand. We built a positioning that celebrated people as much as technology, shifted their tone of voice from technical to plain-speaking, and set the stage for a brand that would make enterprise technology not just understandable, but enjoyable.
Visually, we brightened and softened the brand. Out went the overly dark palette; in came lighter purples and service-specific colours. We crafted a flexible set of playful pictograms with rounded, friendly forms. The logo was refined to nod to Nasstar’s service lines while feeling modern and distinctive. On the new website, everything – from the simplified drop-down menus to the warm, conversational tone – was designed to make decision-making faster and easier. In short: we took a serious tech brand, kept the brains, and dialed up the personality.

CREDIT

  • Agency/Creative: Signifly
  • Article Title: Signifly Helps Nasstar Navigates Complexity with Confidence
  • Organisation/Entity: Agency
  • Project Type: Identity
  • Project Status: Published
  • Agency/Creative Country: United Kingdom
  • Agency/Creative City: London
  • Market Region: Europe
  • Project Deliverables: Brand Identity, Web Design
  • Industry: Professional Services
  • Keywords: B2B, brand identity, corporate visual identity, Nasstar

  • Credits:
    Senior Strategist: Joe Portman
    Designer: Lukas Jurcik
    Designer: Christopher Ashton
    Junior Strategist: Gul Cheema
    Client Lead: Dženita Džindo
    Designer: Hakim Hasni
    Designer: Sarah Delfos
    Designer: Adam Hutchinson

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