Siempre Tequila approached Steven Noble to collaborate on creating their new Siempre Tequila Supremo label. Siempre Tequila is a brand that embodies the passion and heritage of its founders, Monica-Patricia Sanita-Ramirez, Alex Lacroix, and Chris Matte. Inspired by Monica’s grandmother’s mezcal-making legacy, they embarked on a journey to create something truly special. With a commitment to innovation and a deep understanding of the unique characteristics of each distillery they work with, including water sources and equipment. This illustrated label depicts this rich history from its historic origins and sourcing which embodies it’s full cultural heritage.

Siempre Tequila comes from founders Alex Lacroix and Monica Sanita with the addition of partner Chris Matte and are part of the recent wave Canadian brand owners – this influx also includes Calgary’s Wayne Henuset who lead the investor group in the purchase of El Tequileñ. Sanita’s mother and great-grandmother made agave spirits and nurtured this tradition within their family growing up. When Sanita and Lacroix met, they decided it was time to create their own brand, and after investigating the producers of the time, took it one step further, to create a product of their own at the Valle de Tequila Distillery in Tequila. They’ve since released special projects, working with other distilleries in Jalisco.

This is the quintessence of authentic tequila, boasting 100% tahona-crushed supremo agaves. Their unique process emphasizes a wild, natural fermentation, without any added yeast. After a double distillation, it’s bottled unaged, maintaining its high-proof, robust character.