” University Project. Individual Project.

Brief was to create a brand personality and identity system for a new whiskey that is hitting the market in the UK. It’s called Elephant Whiskey. There are two product, one is a 20 year Single malt and a blended whiskey

As it is one of only few Indian Whiskeys so I named it is ‘The Elephant Whiskey’ reflecting the brand values and the brand story in the Identity. Keeping the brand authentic and a luxurious personality the label and the packaging is been hand-made. Printing the label with the screen printing technique reflects the brand to be personal and differentiating the two product but using the same technique keeps it harmonious.

The Single malt has a cylindrical wooden case and the label is been printed on a fabric whereas the blended one is printed on a metallic paper.

The Elephant Whiskey brand with indigenous heritage and integrity has its own style guide crafted in leather handbook.”