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Shreya Singh Weaves Timeless Luxury and Nature in AIVI’s Visual Identity

Shreya Singh Weaves Timeless Luxury and Nature in AIVI’s Visual Identity

AIVI Visual Identity Brand Book: Unraveling Threads of Design

Introduction: Rooted in Craft, Blooming in Nature
an ecosystem where heritage and handcraft breathe together. Each piece in the collection holds the stories of nature—floral wisps, leafy contours, and timeless threads. In each stitch lies an homage to a world where elegance and authenticity coalesce.
Enveloping with Elegance A deliberate use of textures, subtle gradients, and organic layouts captures AIVI’s identity. With tactile pastels, introduces readers to the brand’s ethos—a quiet luxury rooted in nature.

Capturing Movement in Stillness
The logo design embodies fluidity, inspired by the movement of a thread in motion. Capturing a moment of delicate transition. the hand guides the thread, it creates patterns that transcend time. This quiet dance of the thread is a visual metaphor for craftsmanship and continuity.
Color Palette: Seasonal Evolutions
From Sunlight to Shadow
The palette is a journey through nature’s transitions. Vibrant yet gentle—capture the season’s bloom. As seasons shift, these shades deepen, evolving into rich tones that embody the warmth of summer evenings and the depth of winter forests. Each hue connects with earth’s rhythmic cycle.
Typography Design: Modern Heritage
Our typography tells a story of balance. Serif Playfair, with its poised elegance, nods to tradition, while sans-serif amalgamation adds a touch of contemporary. These contrasts evoke a fresh elegance, connecting heritage design with appreciation for authenticity.
Motif Illustrations: Embroidery as Art
Nature’s Signature, Handcrafted
Each motif is a dialogue with nature. From floral contours to leafy arabesques, the hand-done embroidery invites wearers to carry a piece of nature with them. These designs are not static; they breathe and change, embodying the wild beauty of the world around us. creating intricate layers of organic design, bridging art and atellier.
Design Sustainability: Conscious Choices
Sustainability is woven into every design decision. Subtle eco-friendly textures and minimalistic layouts showcase AIVI’s commitment to conscious design, visually underscoring a balance between luxury and responsibility.









CREDIT

  • Agency/Creative: AIVI by Shreya Singh
  • Article Title: Shreya Singh Weaves Timeless Luxury and Nature in AIVI’s Visual Identity
  • Organisation/Entity: Creative
  • Project Status: Published
  • Agency/Creative Country: India
  • Agency/Creative City: Bangalore, India
  • Industry: Fashion
  • Keywords: WBDS Creative Design Awards 2024/25 visual identity, branding, design, logo, graphics, graphic design, video, ads, social, packaging, print media, digital media, ui, web, stationary, brand visuals, animation, layout, luxury, heritage, art, artisanal, artisan, hand embroidery

  • Credits:
    Creative Director: Shreya Singh

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