How It Started – The Spark

You ever notice the wildest ideas hit you in the shower? That’s what a “shower thought” is those out-the-blue insights and funny musings that bubble up the minute the water’s running. Imagine turning that spontaneous, creative energy into a brand that’s where we started.

For me (Typodeep) and Siddique, this wasn’t just another portfolio project. It was our passion project a chance to show off every tool in the box: strategic thinking, design chops, and motion wizardry, all flexing in one epic concept. The initial idea came when I dreamt of doing a one-off, experimental branding event to really push my boundaries. Serendipity struck I stumbled across a radio station specializing in a niche sound, and the “what if?” moment hit big: what if we launched a hip-hop radio brand built for experimenting, showcasing culture, and putting our skills on blast?

What We Did – The Creative Flow

First, the groundwork. I cooked up a fake brief with ChatGPT and dove into research mode pulling inspiration from the birth of hip-hop in the Bronx, the energy of graffiti, and the electric unpredictability of 90s mixtape visuals. Design styles? Gathered loads. References? Stacked high. But as the project evolved, it grew its own personality one that vibed with the roots of hip-hop, yet brought a fresh twist.

Logo exploration was a wild ride: from vinyl records to soapy mascot sketches (because, hey, “Shower Thoughts”), until we landed on the “rock on” hand sign, abstracted for a new generation. The hand sign isn’t just a rebellious symbol it’s about expression and community, the heart of both hip-hop and the idea of shower thoughts: sharing the unfiltered, the raw, and the bold.

Typography needed to be just as electric. Fixture, a variable font, let us flex with four styles ultra, condensed, expanded, normal echoing the incredible range within hip-hop, from slow melodies to up-tempo drill. Sometimes the text changes weight word by word, sometimes letter by letter always keeping the design kinetic and unpredictable, just like the genre itself.

We splashed the graphics with grainy, graffiti-inspired textures and a color palette that punches: yellow & blue, purple & green, black & white. It shouts from the page, just like hip-hop shouts from street corners and subway trains. Every visual element pays homage to the genre’s roots while pushing forward with innovation.

Why We Did It – Purpose and Vibe

Shower Thoughts Radio isn’t just a radio brand it’s a platform, a playground, a cultural hub. Hip-hop is about reinvention, breaking the rules, and amplifying voices that need to be heard. Our mission? To embody all that in every detail from the wild motion graphics, where the “rock on” hand literally dances to the beat, to layouts that explode with personality.

We wanted the project to reflect exactly what a real shower thought is: spontaneous, clever, and always making you think. That’s why every asset, every animation, and every color choice is bold, playful, and expertly crafted, making the brand impossible to ignore.

Summary

From the first spark in the shower to the last layer of gritty texture and moving type, Shower Thoughts Radio is our flex a showcase of passion, strategy, design skill, and love for hip-hop culture. It’s where unexpected ideas meet serious craft, lighting up every corner of branding, motion, and urban visual identity.