Brevno is an independent eyewear brand from Siberia. Freedom, creativity and intelligence are the values on which brevno is built. A brand for those who are not afraid to be themselves, stand out from the crowd, act and make mistakes. The rough texture of the wood and its unique design are combined in brevno glasses with a balanced design, architectural design and components of the highest class. Frames are made of sustainable materials: wood, recycled plastic, resins. When creating, I relied on the brand’s social networks.
The main idea was to reflect such components of the brand as natural materials, nature, originality and expressive texture, originality and environmental friendliness. I used Blender to create the showcase. When modeling glasses, I relied on photos from the official website, and recreated them exactly in 3D. The showcase shows glasses from different collections: basic, experiments and midori. Particular attention is paid to the texturing and modeling of logs, stones and bushes, because the main task was to convey the natural environment. The composition of the showcase is also important, simple, but at the same time unusual composite structures reflect the extraordinary design of the glasses. Materials of stage items: marble, metal, plastic, stones and wood.
This scene can be used as an advertising post in social networks, on the brand’s website, or as an advertising video to attract the buyer’s interest.
This project was done as a student project in HSE Art and Design School in 2022, curated by Matvey Pozin.