Shottesbrooke Tide Chaser Series of Wine Labels Designed by David Byerlee Design

Shottesbrooke Tide Chaser Series of Wine Labels Designed by David Byerlee Design

Shottesbrooke required a new look for an exclusive line sitting outside their usual brand parameters. The aim was to create a unique and intriguing wine range under the brand – a creative series of wines targeting a more ‘daring’ demographic.

Intended as an ode to the winemaker’s love of the ocean, the labels feature a series of abstract ‘fluid’ artwork. Accompanied by purposely minimalist branding – unconventionally allowing the art maximum and undivided attention. Brought to life via reflective stock and matt high-build varnishes – it gains maximum shelf-stand-out by sparking the consumer’s interest and imagination.

CREDIT

  • Agency/Creative: David Byerlee Design
  • Article Title: Shottesbrooke Tide Chaser Series of Wine Labels Designed by David Byerlee Design
  • Organisation/Entity: Agency, Published Commercial Design
  • Project Type: Packaging
  • Agency/Creative Country: Australia
  • Market Region: Multiple Regions
  • Project Deliverables: Brand Strategy, Branding, Graphic Design, Illustration, Packaging Design
  • Format: Bottle
  • Substrate: Pulp Paper

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