• Project

  • Region

  • Industry

Short Mountain Shine Labels Rendered by Steven Noble

Short Mountain Shine Labels Rendered by Steven Noble

Short Mountain Distillery commissioned Steven Noble to create two custom illustrations for both their Short Mountain Shine and Short Mountain Apple Pie labels. The artwork harkens back to the old vintage historical “moonshine” era of the early twentieth century with two men working under the moonlight to create their whiskey. The artwork was hand-rendered on scratchboard and scanned into Photoshop with colors added digitally. The traditional Tennessee moonshine cocktail flavored with seasonal apples, depicts two women picking apples in an apple orchard. The illustration was hand-crafted in the scratchboard etching style consistent with their other labels that includes the original Short Mountain Shine label.

Short Mountain Shine has the coolness of peppermint and the flavors of sweet corn, with a warm, smooth finish. It is double distilled from a mash of cane sugar and heirloom corn, both locally grown and stone milled on their 300 acre farm. Every drop is fermented and distilled from a Cannon County recipe that’s been handed down for generations. The Short Mountain moonshine recipe differs greatly from other moonshines throughout the Southeast due to its high sugar content. This isn’t another unaged corn whiskey, but a spirit made from 70% pure sugar cane and 30% ground heirloom corn. Despite its high proof, it is very mixable and smooth.

Short Mountain Distillery in Cannon County, Tennessee mixes old-school shining traditions with a modern take on sustainable farming. The grains used in the distillate are all grown on the Kaufman Brothers farm, with a mission to create jobs and boost the local economy. This cask-strength whiskey is the distillery’s classic moonshine recipe that’s been aged in charred oak barrels for 29 months.

CREDIT

  • Agency/Creative: Steven Noble Illustrations
  • Article Title: Short Mountain Shine Labels Rendered by Steven Noble
  • Organisation/Entity: Freelance
  • Project Type: Illustration
  • Project Status: Published
  • Agency/Creative Country: United States
  • Agency/Creative City: Noble Illustrations, Inc.
  • Market Region: North America
  • Project Deliverables: Illustration
  • Industry: Food/Beverage
  • Keywords: Short Mountain Shine Labels

  • Credits:
    Illustrator: Steven Noble

FEEDBACK

Relevance: Solution/idea in relation to brand, product or service
Excellent
Vote
0
Good
Vote
3
Bad
Vote
0
Implementation: Attention, detailing and finishing of final solution
Excellent
Vote
0
Good
Vote
3
Bad
Vote
0
Presentation: Text, visualisation and quality of the presentation
Excellent
Vote
0
Good
Vote
3
Bad
Vote
0