Southampton FC recently launched three unique NFTs inspired by its kit design, making Saints the first-ever Premier League club to launch an NFT of its kit designs.

The NFTs were created by London-based design and brand studio ShopTalk/DEPT® – in collaboration with Formidable and Southampton FC – and suggest a new, alternative way that NFTs can offer value.’

Southampton FC has launched just one NFT per kit, making each one a true collectable item for football shirt collectors in web 3.0.

“Southampton’s NFT strategy focuses on brand awareness and fan connection rather than novelty,” explains James Wood, co-founder and Creative Director at ShopTalk/DEPT®. Each of the three NFT kits on auction is wholly unique, and the three fans who are lucky enough to snag one will also a receive an IRL limited-edition version of the kit – connecting the NFT to a real world item.

“By connecting the NFT kit to a real one, Southampton have created a necessary bridge between digital investment and a meaningful physical item,” says Wood. “It’s a bold move that signals an evolution in how football can bring real value to fans using emerging technology.”

Sarah Batters, Director of Marketing & Partnerships for Southampton Football Club, said: “As a club, we have always looked for new and innovative ways to push the boundaries and to connect with our fans. This season is no different and our kit is all about being bold and brave. With this in mind, we wanted to create three unique NFTs that will be collectable items for our fans.

“Whilst we appreciate that not everyone will be ready to dive into the world of NFTs, we want to be bold in giving our supporters the choice to explore this exciting and new area. This is a great chance to offer our fans something special that balances the spirit of where we have come from with the determination to be bigger, bolder and braver in everything we do next.”