“Huli Guli” produces casual clothing based on street style. Each model has its own story and symbolizes a meaningful approach to clothing. The project is based on the development of things that can distinguish its owner in a big city.
The brand’s collection is called “exemption”. The collection calls for abandoning stereotypes by choosing a world without borders and freedom of consciousness.
- Agency/Creative: Daria Grekova
- Article Title: Shop Huli Guli Branding
- Organisation/Entity: Student, Non Published Concept Design
- Project Type: Identity
- Agency/Creative Country: Russia
- Market Region: Europe
- Project Deliverables: Brand Identity, Brand Naming, Branding, Graphic Design, Identity System, Research
- Industry: Fashion