“Project brief: take an item from a supermarket shelf that is worth £1 (approx.) and then re-design and repackage the item and in someway give the product “added value”, so it can be replaced on the supermarket shelf and sold for double the price.
What’s unique? My solution was a statement solution that creatively uses a folding technique to mimic the opening and closing of a bird’s mouth to dispense the seeds. The design itself interacts perfectly with kids and also adults too!.
I chose 3 domestic garden birds to create a range, blackbird,robin & blue tit.”
CREDIT
- Agency/Creative: Shohaib Iqbal
- Article Title: Shohaib Iqbal – Peckish Bird Seed (Student Project)
- Project Type: Packaging
- Format: Box
- Substrate: Pulp Carton
FEEDBACK
Relevance: Solution/idea in relation to brand, product or service
Implementation: Attention, detailing and finishing of final solution
Presentation: Text, visualisation and quality of the presentation
