Salsa Pa’ Todo is a unique and naturally flavored sauce used to complement your favorite snacks. From chips and popcorn to tacos and pizza, or even drinks, Salsa Pa’ Todo (as its name suggests) can be used on anything and everything.
Developed by the Pirsch family as a homemade recipe, the unique sauce has acquired a name of its own in the northern city of Monterrey, where with its singular blend of natural ingredients and a lemon juice base has provided character and flavor not only to any social gathering, but to the city itself; for now it has become an important staple in many kitchens and pantries across the Monterrey and it expanding its flavor to the whole country.
Introducing a bold and simple visual personality stemming from the nature of the products usual context and favor, we redesigned Salsa Pa’ Todo’s brand with an intense red that provides a direct link to the sauce itself while a contrasting white speaks for the sauces simplicity and purity of ingredients. Along with it, we developed a set of fun and quirky graphic elements that resemble sauce drops and splatters as well as its main ingredients, as part of the brand’s fun, warm and laidback personality.
The handwritten logo and bottle based character adds to the graphic elements by providing a friendly and dynamic attitude to contrast the clean and modern typographic system, as we sought to bridge the brand’s honest and trustworthy side with its friendlier, fun and characteristically social North-Mexican attitude.
- Agency/Creative: Shift Studio
- Article Title: Shift Studio Rebrands Salsa Pa’ Todo to Represent North-Mexican Flavours and Character
- Organisation/Entity: Agency
- Project Type: Graphic
- Project Status: Published
- Agency/Creative Country: Mexico
- Agency/Creative City: Monterrey
- Market Region: North America
- Project Deliverables: Brand Design, Brand Experience, Brand Identity, Brand Redesign, Brand Strategy, Brand Tone of Voice, Branding, Character Design, Creative Direction, Identity System, Label Design, Lettering, Logo Design, Rebranding
- Industry: Food/Beverage
- Keywords: Sause, Spicy, Food, Mexico, Rebranding, Monterrey, Flavor, Character Design
Designers: Graphic Design Team