A spicy sweets and treats brand from Monterrey, Mexico focused on creating happy and flavorful moments by introducing the unique mix of Mexican heat into sweet international candy. Inspired by this, our brand solution centers on a bold, fresh and youthful identity with a particular emphasis on XILE CHILE´s fun, emotional, and upbeat personality.
We developed a distinctive pattern to highlight those special and indulgent moments through the dynamic and fun aspect of the brand, while an intense use of color is juxtaposed with black and white graphic elements to portray the rich and unexpected variety of flavors. XILE CHILE’s bold and neutral brand elements transform into an upbeat and bubbly experience through the combination of these seemingly opposite components.
Our packaging solution seeks to expand on consumer experience through simple and premium functional containers that directly reflect the quality, vibrancy and attention to detail of the brand and its products.
- Agency/Creative: Shift
- Article Title: Shift Agency Creates Brand and Packaging Design for International Candy Mexican Brand Xile Chile
- Organisation/Entity: Agency, Published Commercial Design
- Project Type: Packaging
- Agency/Creative Country: Mexico
- Market Region: North America
- Project Deliverables: Brand Creation, Brand Experience, Brand Guidelines, Brand Identity, Brand Strategy, Brand World, Branding, Graphic Design, Identity System, Illustration, Industrial Design, Packaging Design, Photography, Research, Tone of Voice
- Format: Bag, Tube
- Substrate: Plastic, Pulp Carton