Shia Shen Mian is pronounced as “what to eat” in Taiwanese Hokkien, and the main goal of the brand is to “convey the fun of life through cooking” in addition to delicious products. Therefore, the main visual of the packaging uses noodles to form the brand logo and lines to form geometric shapes with bright colors to present the richness of everyday cooking.
During the implementation of the project, after communicating with customers for many times, because the products are expected to be sold online and physical channels, the old packaging vision is facing the problem of aging, which is not recognized by the young market group. Therefore, how to make the packaging of new products younger is the main consensus of both parties. At the same time, it is expected that the new brand and series of packaging will be promoted to the young online group, create new business opportunities through the new image, and have a magnetic attraction effect on the existing products.Currently, the products are hot on the Internet and in the national market.
This time, the product was developed with the special ingredient “black sesame”, which is different from other competitors’ products, and fresh and high-quality ingredients were obtained locally to make a delicious sauce, and the noodles were made with strict knife work. The complete product planning and sophisticated packaging design finally enabled this recently established food brand to achieve good sales results and a good brand impression.