Sidna coffee is a brand for the real coffee lovers, a brand that has the spirit of the heritage with a modern-day look and feel,sidna honoring the authentication of the arabica coffee — with 2 different directions of packaging layout, 1st one for the dark blended coffee speaking to the discreet consumer who is looking for the sober packaging design,however the colorful layout is more for the millennial generation whom are looking for a distinguished design with catchy colors.
hand-illustrated character inspired by art from the Arabic culture,Using concentric character focus the consumer’s eye on the leisure moment of drinking a cup of coffee as it should be, as we believe that the coffee is not a commodity it’s a moment of indulgence. The logo is a fusion between the Arabic and English that presenting how coffee is an international drink with Arabic roots
CREDIT
- Agency/Creative: Sheikh Branding
- Article Title: Sheikh Branding Design Concept for Sidna Coffee Packaging Design
- Organisation/Entity: Freelance, Non Published Concept Design
- Project Type: Packaging
- Agency/Creative Country: Egypt
- Market Region: Middle East
- Project Deliverables: Brand Naming, Branding, Graphic Design, Illustration, Packaging Design
- Format: Pouch
- Substrate: Plastic
