Carchy was a dream of a Saudi young lady to create a hand made chocolate with a high quality standards that can stand out in the Saudi market which became a destination of hundreds of chocolate brand, Carchy is a brand that offer the pleasure of a real crunchy chocolate, the challenge was creating a packaging the wrap the whole experience of charchy chocolate, a packaging that looks appealing to chocolate lovers around the Kingdom of Saudi Arabia, targeting the chocolate lovers around the country whatever their background, age or gender

I came up with a concept of creating the carchy city where the magic come true, a city inside a bowl floating over a river of chocolate, a floating factory with several production lines, starting with melting chocolate bars and adding crunch to the chocolate while listening to chilling music, injecting the chocolate pieces with melted caramel and printing over the chocolate with carchy logos, cute robots carrying the chocolate to deliver it

colors scheme was combination of fresh new colors, mint and pink worked perfectly together, adding yellow and orange created a perfect complimentary color combination with the chocolate brown

Logo was created in a typography style with a slab serif font style with as playful composition to wrap up the whole visual identity

as a complimentary graphic element industrial stripes were used in a pink color to add more personalized style to the packaging, also the chocolate robot added a fun factor to the brand which can be used as a mascot