Balkoon is a balcony decoration boutique located in Cairo, Egypt Selling different styles of balcony setups, fully integrated and ready to install. Balkoon is the Arabic word of Balcony

During the pandemic everyone stated to rediscover their home spaces, the balcony was an abandoned space, though its the only space connecting us to the outside world. Balkoon is trying to rediscover all the opportunities this space can create, its not an abandoned space, it can be vital living space.

The Brief: Balkoon has a relatively high price point in the supplement sector and therefore the product needed to have a premium look and feel. The brief was to have the brand as an artistic and smart solution for the people who are seeking to innovated and Beautifying their balconies .

strategy was to create a brand that would be welcomed by customers as a fresh idea with new approach to smart decoration solutions especially in small spaces like balconies

The design of the brand was inspired by the balcony shape and the leaf that represent the decorations forming the iconic letter B of balcony to give a modern approach to branding and help reaching people who are searching for such a service in the Egyptian market which is saturated with the decoration boutiques not a balcony decoration boutiques. The bright, calm colours were chosen to prevail and characterise the visual communication of the brand that is modern yet artistic. All packaging designs were a combination of the brand with a unique color pallet that highlighting the letters of B of balkoon smoothly and playful and characterized the identity that can truly stand on its own.

based on the brand persona which is very innovative came the branding materials using the dirt and branches to be integrated in each design ,choosing colors was based on the plants palette with a vibrant red as a complimentary color. using a very interesting facts about the plants in each post to educate people about the plants and how it effects our life.