A classy new take on the Sheba cat food brand. The concept is motivated by the Queen of Sheba, a mysterious biblical character, and her Ethiopian origins. The packaging is styled as a traditional Ethiopian pattern using ink mark-makings and cat elements. The brand uses vibrant, fresh and tasteful colours. Sheba also incorporates the playful personality of a cat to create an energetic, classy, and flexible brand world. The brand’s advertising sends a bold message and encourages the consumer to get involved with their own fancy feline.
CREDIT
- Agency/Creative: Chloe Stockwell
- Article Title: Sheba Re-brand Packaging and Branding Student Concept
- Organisation/Entity: Student, Non Published Concept Design
- Project Type: Packaging
- Agency/Creative Country: United Kingdom
- Market Region: Multiple Regions
- Project Deliverables: Brand Identity, Brand Redesign, Brand Strategy, Branding, Graphic Design, Packaging Design, Rebranding, Research
- Format: Pouch
- Substrate: Plastic
FEEDBACK
Relevance: Solution/idea in relation to brand, product or service
Implementation: Attention, detailing and finishing of final solution
Presentation: Text, visualisation and quality of the presentation
