At @shanolabs, we built a visual world for Noar Cafe that layers Yalda and Christmas, heritage and modernity, minimal forms and playful details — all in honor of a 90-year confectionery legacy with a fresh, contemporary spirit that evokes nostalgia, the warmth of gatherings, and sweet memories.

We started from a simple question: what does togetherness look like in color, type, and form? The answer became a brand universe where the glow of Yalda nights meets the cozy charm of Christmas, translated into a visual language that feels both familiar and new. Rich, warm tones nod to candlelight, winter fruits, and festive tables, while brighter accents bring in a playful, contemporary twist that feels right at home in today’s café culture.

The logo and typography system are crafted to feel timeless yet approachable — inspired by classic confectionery signage, but refined with clean lines and modern proportions. Soft curves and rounded details echo the shape of sweets and baked goods, subtly reminding guests of the craft that has been perfected over generations.

Minimal, structured layouts are balanced with expressive illustrations and graphic motifs that hint at seasonal rituals, shared plates, and moments of celebration. This tension between restraint and playfulness allows Noar Cafe to flex across touchpoints: from packaging and menus to in-store graphics, social media, and seasonal campaigns.

Every detail is designed to support the experience of gathering — from the way the color palette wraps around a takeaway cup, to the typography welcoming you on the storefront, to the small, discoverable elements that reward a second look. The visual identity doesn’t just decorate the brand; it hosts it, creating a cozy backdrop where conversations, stories, and traditions can continue to grow.

For us at @shanolabs, Noar Cafe is more than a confectionery brand: it is a living bridge between eras, cultures, and celebrations — a place where 90 years of heritage feels effortlessly at ease in the present.