“Wine Stories” is a unique and exciting new wine line introduced by the Shabo company, a well-known name in the wine industry. This line consists of four carefully crafted SKUs: two white blends and two red blends, each aged for 2-3 years to achieve a rich and balanced flavor profile. The grapes for these wines are handpicked from the renowned vineyards of the Odessa region in Ukraine, an area famous for its winemaking heritage and ideal growing conditions. The climate and soil of the region contribute significantly to the quality of the grapes, allowing the wines to develop distinct character and depth.
What truly sets “Wine Stories” apart is the storytelling element woven into each bottle. The design of the labels is highly creative, featuring unique illustrations that capture the essence of the wine in a playful and artistic manner. Each flavor is represented by a visually engaging scene that reflects a wine-themed plot. For example, the red semi-sweet wine features an illustration of a hot air balloon made up of grape berries, symbolizing a blend of adventure and the robust taste of the wine. On the other hand, the white semi-sweet wine is depicted with a hang glider that uses a grape leaf as its wing, conveying a sense of lightness and freshness that characterizes the wine. These illustrations are not just decorative but are thoughtfully designed to resonate with the qualities of the wines they represent, inviting consumers to explore the stories behind each bottle.
In addition to the vibrant illustrations, the design also incorporates elements that enhance the modern and premium feel of the product. Delicate, rounded golden lines are used on both the label and the capsule, giving the packaging a refined and luxurious touch. These golden accents highlight the illustrations and bring an element of elegance that aligns with the overall aesthetic of the brand. The golden lines also create a sense of harmony and balance in the design, making the bottles stand out on the shelf while maintaining a cohesive look across the range. To further elevate the design, a sophisticated monogram is featured as a seal, combining the capital letters “W” and “S” from the “Wine Stories” name. This seal is both a branding element and a symbol of quality, evoking a sense of tradition while blending seamlessly with the contemporary design.
Altogether, “Wine Stories” by Shabo is more than just a collection of wines; it’s a celebration of creativity, craftsmanship, and the rich tradition of Ukrainian winemaking. Each bottle offers a sensory journey, inviting consumers to not only savor the flavors but also immerse themselves in the stories that each wine tells. The combination of carefully aged wines, striking design, and thoughtful storytelling makes “Wine Stories” a standout product that appeals to both connoisseurs and casual wine lovers. It’s the perfect choice for those seeking something distinctive and memorable, whether for a special occasion or simply to enjoy a glass of wine that brings a touch of artistry to every sip.
CREDIT
- Agency/Creative: Reynolds and Reyner
- Article Title: Shabo’s ‘Wine Stories’ Brings Art and Flavor Together in Each Bottle
- Organisation/Entity: Agency
- Project Type: Packaging
- Project Status: Published
- Agency/Creative Country: Ukraine
- Agency/Creative City: Kiev
- Market Region: Europe
- Project Deliverables: Packaging Design
- Format: Bottle
- Industry: Food/Beverage
- Keywords: wine, ukraine
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Credits:
Creative Director: Oleksandr Andreiev