Shaaimu is a young mobile accessory and consumer electronics company with new-age products across a vast bouquet of lifestyle accessories. But they were hugely lacking in brand design to make the consumer impact.

We transformed their complete brand identity through strategic visual design to bring alive their belief in the fusion of cutting-edge technology and innovative design creating quality products for the listener, the observer, the discoverer. The one who loves the journey.

Smart, Confident, Challenger.
The brand was strategically positioned as a challenger. Never afraid to challenge the status-quo and always play the game by its own rules. Speaks our own mind with a strong sense of conviction. Young, aspirational, casual, fun, vibrant, and witty. Yet international, smart and sincere.

We coined the tagline ~ Unlimit Possibilities
Wherein, ‘unlimit’ is used as a verb to let everyone know that they don’t need to feel limited to their surroundings and environment. Our innovative gadgets’ immersive experience makes one feel like there’s more possibilities to explore at everything; more to experience, more to life beyond limits.

Smart watches are one of their flagship products but for us, they were an opportunity to become the first reflection of the new design language for the brand crafted by us.

We made the smart-watch smarter with a strong young colourful vibe sprinkled across its 3 colour variants. Selective embossing, silver foiling, and sharp spot UV processing on key visual elements makes the packaging truly shine brighter ~ a sigh relief from the dull mundane!

Not to forget the lit-up smiles and glee, the first sight of packaging brought on the faces of unassuming buyers making them fall-in-love with the new refreshed look of Shaaimu.