Settle Law Firm Rebranding

Settle Law Firm Rebranding

Settle is a boutique law firm with a team of attorneys with in-depth experience and a proven intellectual property and corporate law record. They have successfully advised our clients from pharmaceutical, telecommunication, wines & spirits, and FMCG sectors across the broad spectrum of intellectual property and corporate law issues. They have been selected as one of the leading law firms in Uzbekistan (Tier 2) by The Legal 500.

They approached us about rebranding because their old logo and visual identity were outdated and out of date. After an in-depth analysis, we came up with a minimalistic yet unique solution for them. The logo consists of a modern font that includes a ligature with an accented stroke. The tt ligature can be used as an independent mark. The accent stroke is associated with the blindfold covering the eye of Themis, the Greek goddess of justice. In addition, we have given this stroke two more meanings: partnership and sensitivity. The sensitivity we show is in the form of a pattern. A unique design pattern is the graphic use of articles from the codes of international law and the laws of the Republic of Uzbekistan. It’s simple: we take an article that best fits the meaning (for example, protection of intellectual property) and highlight in brand color those areas of text that are most accentuated in this article (rectangles should be of equal height and vertical distance between them should be equal, too). Then, we remove the text. Leaving rectangles are finished patterns. It’s done!

CREDIT

  • Agency/Creative: Taboo Design Bureau
  • Article Title: Settle Law Firm Rebranding
  • Organisation/Entity: Agency
  • Project Type: Identity
  • Project Status: Published
  • Agency/Creative Country: Uzbekistan
  • Agency/Creative City: Tashkent
  • Market Region: Asia, Europe
  • Project Deliverables: 2D Design, Brand Design, Rebranding
  • Industry: Defence
  • Keywords: law firm, rebranding

  • Credits:
    Lead Designer: Sayidov Azizbek

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