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Sertaneja Botany: Design and Branding for a Fragrant Journey to Self-Discovery and Natural Essence

Sertaneja Botany: Design and Branding for a Fragrant Journey to Self-Discovery and Natural Essence

Sertaneja Botany is a living testimony of tradition and ancestral knowledge that dates back to time immemorial. In the arid and life-filled vastness of the hinterland, this artisanal perfumery stands as an olfactory beacon, guiding adventurers of consciousness towards a deep and meaningful sensory awakening.

With techniques rooted in the earth and an unwavering respect for nature, Botânica Sertaneja weaves a tapestry of fragrances that are not merely perfumes, but portals to a lush and diverse inner world. Each bottle is more than a blend of scents; is an elixir meticulously formulated to unlock the secrets of the self.

The founders of this scented house understand that the journey of self-discovery is an intricate and personal path, which is why each creation is carefully crafted to suit each user’s unique journey. It’s not just about creating a fragrance; it is about encapsulating the subtle and ineffable essence of a soul in search of its true identity.

The magic of Sertaneja Botany lies in the way it exalts the simplicity of the land, incorporating it into each essence it produces. Perfume is not just a superficial fragrance, but a channel of connection between the individual and the pure essence of the natural world. Each drop evokes dormant memories, triggering an intimate dance between the senses and the soul.

While other perfumeries get lost in synthetic compositions and ephemeral fads, Botânica Sertaneja remains faithful to its promise of offering an authentic and profound sensorial experience. Its extraction methods are as delicate as they are powerful, allowing each scent to resonate with the truth of the earth and the authenticity of the wearer.

Through the subtle healing provided by touch and essence, Sertaneja Botany transcends the limits of mere perfumery and becomes a beacon of connection between individuals and nature. Its bottles not only contain essences, but also the lasting legacy of ancient wisdom, passed down from generation to generation, evoking a sense of deep and timeless belonging to the world around us.

CREDIT

  • Agency/Creative: Estúdio Felipe Couto
  • Article Title: Sertaneja Botany: Design and Branding for a Fragrant Journey to Self-Discovery and Natural Essence
  • Organisation/Entity: Agency
  • Project Type: Identity
  • Project Status: Published
  • Agency/Creative Country: Brazil
  • Agency/Creative City: Petrolândia
  • Market Region: South America
  • Project Deliverables: Brand Creation, Brand Design, Brand Experience, Brand Guidelines, Brand Identity, Brand Tone of Voice, Brand World, Branding, Creative Direction, Graphic Design, Logo Design
  • Industry: Beauty/Cosmetics
  • Keywords: perfumaria artesanal; perfumaria ancestral; perfumaria natural; branding; identidade visual; design gráfico;

  • Credits:
    Diretor Criativo: Felipe Couto

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