Sertaneja Botany emerges as a unique expression of perfumery, delving into ancestral roots and artisanal wisdom to create herbal perfumes that reveal aromatic secrets, guiding the user through an intimate journey of self-knowledge.
In this unique project, perfumes transcend the simple act of perfuming, becoming elixirs that reveal hidden dimensions of the essence itself. Each fragrance is an olfactory poetry, intertwining the healing power of plants with the inner search, creating a sensorial experience that goes beyond the ordinary.
Meticulously designed labels play a crucial role in this narrative. Inspiring purity, simplicity and positivity, they are more than just labels; they are visual portals to a universe of authenticity and spontaneity. The design reflects the brand’s philosophy, revealing that it contemplates the world in an uncomplicated way, believing that the greatest solutions lie in simplicity.
Simplicity transcends aesthetic minimalism; it is a conscious approach to how the brand interacts with itself and the world. The labels are the graphic materialization of this uncomplicated perspective, conveying the brand’s confidence in the intrinsic beauty of simplicity. Each line, color and graphic element is chosen with precision to communicate the authenticity of Sertaneja Botany.
Furthermore, the design seeks to radiate transparency, as if it were a window into the processes and ingredients that make up each bottle. The brand is committed to honesty, openly sharing its journey, from selecting plants to creating the final fragrance. This transparency creates a deeper connection with the consumer, inviting them to venture into the secrets of the creative process.
Thus, Botânica Sertaneja is not just perfumery; it is a philosophy encapsulated in bottles, an invitation to explore the mysteries of self-knowledge through aromas that transcend the ordinary. Its labels are not just adornments, but visual manifestations of the belief that true beauty lies in simplicity, authenticity and transparency, outlining an olfactory journey that echoes in the soul of those who venture to discover its secrets.
- Agency/Creative: Estúdio Felipe Couto
- Article Title: Sertaneja Botany: Crafting Olfactory Poetry through Simplicity and Transparency in Perfume Labels by Estúdio Felipe Couto
- Organisation/Entity: Agency
- Project Type: Packaging
- Project Status: Published
- Agency/Creative Country: Brazil
- Agency/Creative City: Petrolândia
- Market Region: South America
- Project Deliverables: Art Direction, Creative Direction, Design, Packaging Design, Packaging Guidelines
- Format: Bottle
- Industry: Beauty/Cosmetics
- Keywords: packaging, labels
Designer: Felipe Couto