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Serrano Estudio de Diseño Creates Branding for Lambda Clothing Brand

Serrano Estudio de Diseño Creates Branding for Lambda Clothing Brand

Lambda is a clothing brand inspired by Greek traditions. Its name is inspired by the Greek letter “lambda” (lam · duh). In physics lambda is used to represent the length of a wave, this is represented in the Greek seas, hence its color. This brand set in Greece, reflects very well its image and mood. Being a minimalist and traditionalist brand.

The designer Fer Flores used iconic graphic resources from Greece and its culture. We can see this in the combination of colors, blue, white and black. These colors represent the traditionalist houses on the coasts of the country, which are painted in these colors as a form of tradition since the communists used to expel themselves to the Aegean islands and that the color of the houses would remind them of the reason for their exile. Later, the white paint served to filter the heat of the sun since Greece is the sunniest country in Europe with an average of 250 days of sunshine a year.

Lambda aims to be a youthful, fresh and minimalist brand. Young people would feel identified with the country and the brand, being a very good option for a clothing brand. Lambda will open its doors to the public in 2022 so the client asked that he take time to analyze the brand and later make changes to the packaging and interior design of the premises. Speaking of the place, it requires reflecting the brand for what it is, using architectural resources which were used in Greece and its structures. This icon of architecture and philosophy would serve to establish Lambda’s house. It is very interesting to see how architecture can be the basis of a brand. Combining history and structure, a well-defined brand is achieved and with the Greek fiklosfía an aesthetic not only visual but also emotional is achieved. Thanks for watching.

Lambda is a clothing brand inspired by Greek traditions. Its name is inspired by the Greek letter “lambda” (lam · duh). In physics lambda is used to represent the length of a wave, this is represented in the Greek seas, hence its color. This brand set in Greece, reflects very well its image and mood. Being a minimalist and traditionalist brand.

The designer Fer Flores used iconic graphic resources from Greece and its culture. We can see this in the combination of colors, blue, white and black. These colors represent the traditionalist houses on the coasts of the country, which are painted in these colors as a form of tradition since the communists used to expel themselves to the Aegean islands and that the color of the houses would remind them of the reason for their exile. Later, the white paint served to filter the heat of the sun since Greece is the sunniest country in Europe with an average of 250 days of sunshine a year.

Lambda aims to be a youthful, fresh and minimalist brand. Young people would feel identified with the country and the brand, being a very good option for a clothing brand. Lambda will open its doors to the public in 2022 so the client asked that he take time to analyze the brand and later make changes to the packaging and interior design of the premises. Speaking of the place, it requires reflecting the brand for what it is, using architectural resources which were used in Greece and its structures. This icon of architecture and philosophy would serve to establish Lambda’s house. It is very interesting to see how architecture can be the basis of a brand. Combining history and structure, a well-defined brand is achieved and with the Greek fiklosfía an aesthetic not only visual but also emotional is achieved. Thanks for watching.

CREDIT

  • Agency/Creative: Serrano Estudio de Diseño
  • Article Title: Serrano Estudio de Diseño Creates Branding for Lambda Clothing Brand
  • Organisation/Entity: Agency, Non Published Concept Design
  • Project Type: Packaging
  • Agency/Creative Country: Mexico
  • Market Region: North America
  • Project Deliverables: Brand Architecture, Brand Identity, Branding, Industrial Design, Rebranding
  • Format: Bag, Tag
  • Substrate: Pulp Carton

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