Series of the Labels for the First Serbian Craft Brewery Kabinet
Kabinet Brewery Chooses the Artists – Kabinet Brewery
Our aim was to show that our beers were something completely different from all the available brands on the Serbian market. Since we were the first greenfield craft brewery in the Balkans it was important to differ from the start. Kabinet treat each beer as the character on its own, starting from the name, label, recipe as well as the little story that all take your taste buds on a very special trip. Each label is a canvas on its own and even though we of course guide the artists we still leave them a lot of freedom to express their individual styles. The beauty of the craft beer world is that is so authentic in its own expression and furthermore that it has no boundaries as our beers have traveled to 5 continents and 24 different countries. Our labels were awarded as Best series of labels in the region and in Serbia.
CREDIT
- Design Agency: No agency, Kabinet Brewery chooses the artists.
- Organisation/Project Type: In-house, Published Commercial Design
- Article Title: Series of the Labels for the First Serbian Craft Brewery Kabinet
- Brand / Project Name: Kabinet Brewery
- External Design Credits: All artists info is available on Art section of the Kabinet Brewery website
- Project Type: Consumer Brand Creation
- Strategic Deliverables: Consumer Brand Strategy, Consumer Brand Naming
- Design Deliverables: Consumer Branding, Consumer Brand Creation, Consumer Brand Identity, Consumer Brand Experience, Consumer Graphic Packaging Design
- Location: Serbia
- Market Country: Multiple Countries
- Market Region: Europe
- Product Category: Beer & Cider
- Consumer Packaging Format: Bottle, Can, Keg
- Consumer Substrate / Material: Glass, Pulp Paper