ChaDao a name intricately woven from the fusion of ‘chai’ (tea) and ‘dao’ (path), transcends its linguistic origins to embody a profound commitment. It signifies more than a mere identity; it encapsulates a pledge to deliver an unparalleled tea experience marked by authenticity and excellence.
This unique name reflects our dedication to crafting a distinctive path in the world of tea, where every sip becomes a journey. From the verdant tea farms where our leaves are carefully sourced to the cups in which they are ultimately savored, ChaDao is on a mission to uphold the highest standards.
Our commitment extends beyond the art of tea-making; it encompasses a deep respect for the environment and the individuals who play an integral role in bringing this exceptional tea to fruition. We recognize that the true essence of quality lies not only in the final product but also in the entire journey — from the hands that nurture the tea plants to the moments when tea enthusiasts indulge in its rich flavors.
At ChaDao, every step is a conscientious stride towards sustainability and ethical practices. We believe in creating a harmonious relationship between nature, tea cultivation, and the individuals involved in this intricate process. This commitment is etched into the very fabric of our brand, ensuring that each cup of ChaDao tea is a testament to our unwavering dedication to both quality and responsibility.
In choosing ChaDao, you are not just selecting a tea; you are embarking on a journey that celebrates the artistry of tea-making, respects the environment, and acknowledges the hands that cultivate and harvest the leaves. Join us on this unique ‘chai dao’ – a path that leads to a tea experience beyond compare, where every sip tells a story of authenticity, excellence, and a commitment to a better, more sustainable future.
- Agency/Creative: Sergio Laskin
- Article Title: Sergio Laskin Creates Brand and Packaging Design for Authentic Tea Excellence for ChaDao
- Organisation/Entity: Agency
- Project Type: Identity
- Project Status: Published
- Agency/Creative Country: United States
- Agency/Creative City: Las Vegas
- Market Region: Middle East
- Project Deliverables: Branding, Food Photography, Logo Design, Packaging Design, Photography, Product Design
- Industry: Food/Beverage
- Keywords: matcha, tea, packaging, branding, identity, logo design
Art director: Sergio Laskin