Mend Wellness: A Full-Service Branding Project by Sergio Laskin agency

Mend is not just another supplement – it’s the pioneering daily drink that combines Sea Moss, Lion’s Mane, and Shilajit into one refined, high-impact formula, offering sustained energy, mental clarity, and holistic recovery. To match its unique value proposition, the project called for a holistic branding approach: from brand identity to packaging, visual storytelling and e-commerce presentation. That’s where Sergio Laskin agency, a multidisciplinary design and visual content powerhouse operating across the US and Europe, stepped in. The agency delivered a cohesive, striking brand experience that aligns with Mend’s bold mission.

Brand Strategy & Narrative: Reframing Wellness – Mend’s core narrative is about redefining convenience and providing real, tangible benefits – no more juggling pills, no more bitter powders. The messaging is simple yet powerful: wellness should be enjoyable, effective, and seamlessly integrated into daily life.

Visual Storytelling Goals
This philosophy informed every creative decision: Mend’s brand identity needed to convey potency, vibrancy and ease – all wrapped in a design system that feels as dynamic and modern as the target audience.

Identity & Logo Design. Mend’s identity leans into bold, metallic elements paired with energetic, tropical tones that reflect its mango flavor and efficacy. The visual identity strikes a confident balance between powerful form and approachable vibrancy. These design choices align with our signature philosophy: creating brands defined by striking color, bold visuals, and emotional clarity.

Packaging & Physical Design – Sensory Appeal: Packaging designs feature metallic finishes and bold, dynamic color accents, playing on light, reflection, and contrast to catch attention – especially in a digital retail environment where visual impact is everything.

Narrative Consistency: The design is cohesive with Mend’s tropic-inspired flavor – freshness, energy and sensory pleasure. The packaging doesn’t just house the powder – it reaffirms Mend’s bold branding at every touchpoint.